5 Metaverse Platforms For Brands to Connect With Their Audience

A metaverse platform is a virtual space that provides users with the ability to create, explore, and interact with others who are not physically present. These platforms can be a great way for brands to connect with their audience.

The most popular use for the metaverse is to engage in social activities and games. However, there are also some applications in education and real estate.

The Sandbox

The Sandbox is a blockchain-based metaverse platform where users can create assets and experiences that can be shared and monetized to earn real money. This platform is designed for people who enjoy play-to-earn, and it offers a number of unique features.

The platform is built on the Ethereum blockchain and allows players to build, own, and monetize virtual environments. It also enables players to reclaim their digital property.

It uses a non-fungible token (NFT) to ensure copyright ownership. These tokens are assigned to in-game items and guarantee that they cannot be copied or replicated.

The Sandbox metaverse also includes LANDs, which are pieces of digital real estate in the game that can be sold or rented to creators. Each LAND encompasses 96×96 meters, which is enough to build up an interactive gaming experience.

Voxels

Voxels is a player-built metaverse platform that blends DeFi and gaming. It’s a social world where users can build custom avatars, monetize storefronts and trade NFTs.

The Voxels platform is a social universe where players can buy land, display and sell NFTs, and build spaces. It’s a voxel-style world that’s built on the Ethereum blockchain, and it boasts advanced metanomics.

It’s a popular metaverse platform that’s primarily populated by people who love technology and the metaverse. It’s also home to a community of developers and visionaries.

While a lot of Metaverse platforms are based on cryptocurrencies, Cryptovoxels (formerly Voxels) isn’t. Founder Ben Nolan told me that the platform isn’t a place to make money, but rather a way to build and capture value in the Metaverse.

Bloktopia

Bloktopia is a metaverse platform that brings together blockchain technology, VR, and AR. It also incorporates cryptocurrencies and other digital assets to create a decentralized environment for future entrepreneurs, investors, players and developers.

The Bloktopia team includes experienced crypto veterans led by CEO Ross Tavakoli and CMO Paddy Carroll. Tavakoli has been in the cryptocurrency space since 2015, while Carroll is a growth marketer with experience in the UK’s top brands like BT Group and Sky.

Level 1 of the skyscraper will be a central hub for users (called Bloktopians) to explore and navigate the spaces within the building. It will house a help desk, navigation area, and retail outlets.

The 21st floor of the building will offer gaming experiences ranging from child-friendly games to monetization-ready poker and gambling. Bloktopians will also have the opportunity to earn BLOK tokens from participating in promoted events and activities.

Epic Games

Epic Games has built a robust digital distribution platform that allows game developers to upload their titles and market them to the public. They’ve expanded their catalog over the years and have become one of the largest publishers on Steam, though they aren’t a direct competitor to Valve.

During their State of Unreal event, CEO Tim Sweeney expressed his vision for the metaverse and highlighted the importance of open standards, user empowerment, and collaboration. This vision aligns with Fortnite’s transformation into a metaverse hub and demonstrates how Unreal Engine is shaping the future of the metaverse, fostering interoperability between platforms and empowering users to shape their digital universe.

The company is committed to creating immersive worlds and tools that connect people through gaming, music, and creativity. They also have expertise in kidtech and in 2020 acquired SuperAwesome, which has pioneered technology designed to deliver safe digital engagement with children under 16.

Upland

Upland is a metaverse platform that allows users to buy, sell, and trade virtual properties. It uses blockchain technology to ensure that players own the digital addresses of their properties.

Upland allows users to earn UPX, the game’s in-game currency, by owning and developing properties or by completing collections that group together a predefined amount of properties. Players can then exchange the UPX for real-world US dollars.

Upland has a unique gamified social experience that allows people to create and share content with friends, family and new people in their community. Upland also offers a wide variety of games, activities and entertainment.